iPhone 20: All-Glass 2027 Redesign May Come With a Price Hike

What we know about the iPhone 20 redesign

The 20th-anniversary iPhone is being described as Apple's biggest design change since the iPhone X in 2017.

Bloomberg's Mark Gurman has called the design "extraordinarily complex," and the leaks point in one direction: glass. A Weibo tipster going by Fixed Focus Digital claims Apple's supply chain has already finished renovating a facility for an all-glass body, with a quad-curved shape that wraps the display around the edges.

The buttons are the other big change. Reports from Chinese tipsters say Apple is testing solid-state buttons that sit flush in the frame and use haptic feedback, similar to a MacBook trackpad. One report claims they run on a dedicated low-power chip that registers presses even when the phone is off. That is a lot of rumor to hang on a phone that is still a year away, so treat the details as unconfirmed.

Around the front, the iPhone 18 Pro already shrank the Dynamic Island this year. The 2027 model could go further, dropping to a punch-hole cutout for the selfie camera, according to display analyst Ross Young. Apple is also tipped to use a brighter, thinner OLED panel.

The catch: analysts disagree on the all-screen dream

An all-glass phone and a truly all-screen phone are not the same thing, and the timelines don't match.

Bloomberg reported in May 2025 that Apple wants a device "without any cutouts in the display." That is the dream. Ross Young has said he does not expect a fully all-screen iPhone before 2030, which puts a clean slab of glass out of reach for 2027.

The likelier outcome is a split lineup. A special anniversary model could sit above the iPhone Pro as an ultra-premium tier, while the standard Pro keeps a small punch-hole. That would echo how Apple handled the iPhone X: a halo product with a new look, sold alongside more conventional phones.

The naming is unsettled too. Apple skipped the iPhone 9 in 2017 and went straight to the iPhone X, so skipping 19 for a 20 is plausible. Nothing has been confirmed.

Why the price is the real story

No price has leaked for the iPhone 20. The context around it is what should worry your wallet.

Apple has spent 2026 raising prices as memory costs climb, with increases of up to 33% on some devices. A landmark anniversary phone launched into that environment is unlikely to be a bargain, and reports suggest it could cost more than today's Pro models.

The timing also matters. The iPhone 20 would be John Ternus's second major iPhone launch as CEO, after the $1,999 foldable iPhone Duo. That gives Apple two premium flagship moments in two years, and a reason to push the average selling price higher.

If you are weighing an upgrade, the practical advice is boring but sound: the iPhone 18 Pro is here now, the foldable is already backordered, and the anniversary phone is a year out. Waiting costs you nothing except time.

Availability and pricing

The iPhone 20 has not been announced, so there is no official US, UK or EU price and no confirmed release date. The current expectation is a September 2027 launch alongside Apple's usual fall cycle, but that is reporting, not a commitment.

On price, expect the anniversary model to land above the iPhone Pro tier if the premium-model reports hold. Apple's 2026 increases tied to memory costs make a higher starting price more likely than a repeat of last year's numbers.

The iPhone 20 is still a rumor stack, not a product. The design leaks are specific enough to be interesting, the all-screen timeline is murky, and the price is the open question that will shape the launch. For now, the safest bet is a September 2027 debut with a premium price tag.